"When There's No Plan A"

I've been talking to Jonathan Moules, Enterprise Editor at The Financial Times for a while about #Unplan, putting him in touch with entrepreneurs I know who embrace the 'unplan your business' philosophy. So I'm delighted to see the results of that in an article in today's FT "When There's No Plan A" featuring my #unplan buddies Gary Vaynerchuk, David Hieatt and Raj Dey. You can read the article online at FT.com here (registration applies). You can also click to view a scan of the article below (this content is copyright The Financial Times). Finally, a big shout out to my #Unplan collaborator David Sloly who was not mentioned in the article; I'd like to point out that 'Unplan Your Business' is a collaborative project with David and that he is the co-author of our free guide, that you can grab here.

Gary Vaynerchuk: Being Willing To Adapt And Change

Gary Vaynerchuk is a great advocate for being reactionary in business; willing and able to adapt and change. Here’s his take on #Unplan from the pages of his recent book ‘Crush It! Why Now Is The Time To Cash In On Your Passion’:


“Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals…. You’d be surprised at how many entrepreneurs aren’t good at adjusting to changing environments, and it’s a major reason why so many businesses don’t achieve their full potential”.

Gary Vaynerchuk: The Reactionary Businessman

When he was in London last year I spent some time in the back of a car with Gary Vaynerchuk. Here’s our conversation about Gary’s attitude to planning: “A five year plan is impossible in a world where what five year represents is so different than it used to be”. Gary’s answer is to be open to opportunities and be a reactionary businessman.