Monday 11 January 2010

Preethi Nair: Taking One Step Towards The Dream

Preethi Nair runs a business called Kiss The Frog that uses the principles of storytelling to inspire, enable and communicate change in business. Her clients include MTV, Lego and Deutsche Bank. She’s also a successful novelist. Preethi explains that rather than having a structured business plan she has a vision of what she wants to achieve and takes steps towards that dream taking into account factors like serendipity and coincidence.

2 comments:

  1. Wow, this is THE new way of doing business!
    I love how, finally, being human and having emotions and dreams are allowed to be in your business model.

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  2. Thanks for your comment and enthusiasm Robert-Jon....

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