I've just written a guest post for Red Cube Marketing's blog 'The Cube' aimed at small businesses operating in the digital space; about the need to have a fresh approach to planning to reflect the increasing need to be agile. Read it here.
The notion that every business needs a detailed plan is broken. If you're launching a business it's more important to put your ideas into action and not over-strategise. Online tools mean you can launch a business faster than you can build a theoretical model. So unplan and just do it. Meet your Unplan Evangelists, David Sloly and Ian Sanders.
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"I vomit when people come to me and say here’s our 3 year plan. 3 years? In this world that we all live in - are you crazy? You know, 3 weeks and things change".Gary Vaynerchuk
"When I was a venture capitalist investing in companies, I never actually read a business plan, so don't even waste your time with a business plan."Brian Halligan, founder of HubSpot
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