Friday, 29 January 2010

Gary Vaynerchuk: Being Willing To Adapt And Change

Gary Vaynerchuk is a great advocate for being reactionary in business; willing and able to adapt and change. Here’s his take on #Unplan from the pages of his recent book ‘Crush It! Why Now Is The Time To Cash In On Your Passion’:

“Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals…. You’d be surprised at how many entrepreneurs aren’t good at adjusting to changing environments, and it’s a major reason why so many businesses don’t achieve their full potential”.

1 comment:

  1. Crush It! rocks and the pull quote you have here is so true...

    I do not know how someone can call themselves an "entrepreneur" these days and not be able to adapt to the market QUICKLY.

    Your whole idea of "unplanning" is spot on. Things just move too fast today to have detailed plans. We need iterations and microplans that let us implement, take a retrospective, and change course - sometimes on a dime.