Monday, 11 January 2010

Preethi Nair: Taking One Step Towards The Dream

Preethi Nair runs a business called Kiss The Frog that uses the principles of storytelling to inspire, enable and communicate change in business. Her clients include MTV, Lego and Deutsche Bank. She’s also a successful novelist. Preethi explains that rather than having a structured business plan she has a vision of what she wants to achieve and takes steps towards that dream taking into account factors like serendipity and coincidence.


  1. Wow, this is THE new way of doing business!
    I love how, finally, being human and having emotions and dreams are allowed to be in your business model.

  2. Thanks for your comment and enthusiasm Robert-Jon....