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“I've run my business for over three years now and have lived exactly what you’re describing. Having never wrote a business plan I have been lambasted for my lack of 'planning'. However life is about surfing the good and bad waves that happen and as such my inertia of planning has allowed the business to be flexible enough to weather every kind of storm, whilst also allowing me to make split second decisions about holidays and new markets. Viva un-planning!”
Joe Oliver, Founder of Bash Creations, an eco-entertainment consultancy in London
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