Sunday, 14 March 2010

Core Conversation at SXSW 2010

We'd like to thank everyone who made the effort to turn up at 5pm on a beautiful Saturday in Austin Texas to join our conversation 'Unplan Your Business'.

We came to SXSW to discover peoples' take on how to launch their business ideas. The core conversation really got people thinking; a show of hands immediately discovered that over 70% of the audience ran a small business. They were quick to crush the myth that a traditional business plan is required. Instead, they spoke of the power of vision, passion and a rapid journey from your product to consumer. We discussed tools to enable that journey such as crowdsourcing, project management tools and other apps.

The buoyant conversation lasted for an hour and spilled out to the corridors. For us, the core conversation experience was about discovery; indeed to crowd-source entrepreneurs and people taking their own business ideas to reality. We're not #Unplan experts yet, we're #Unplan evangelists who aim to curate, create and publish the interviews, experiments and learnings for taking your business idea to market rapidly.

Our ask for you now is to kindly comment with links, thoughts, tips and tools that have been helpful in launching your business.

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1 comment:

  1. Thanks for posting about your SXSW Core Conversation. I was submitted a presentation idea and will be presenting / attending for the first time this year. I was googling for tips on developing a core conversation and your blog post came up. Thanks so much for sharing your experience!